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This article originally appeared on MSP Insights.

The market for infrastructure as a service (IaaS) is growing robustly as more organizations turn to cloud and managed services to meet their IT objectives. Rather than investing heavily in in-house technology and talent, businesses are instead partnering with experts who can enhance their performance, security, scalability and support. The managed service providers (MSPs) meeting this demand are in turn relying on cloud computing services to help them deliver what their clients need.

When considering potential providers, many MSPs automatically think of the giants who dominate the cloud computing field, but Amazon, Microsoft and Google don’t represent the entirety of IaaS — not by a long shot. In fact, smaller players account for just over a third of the market, according to the latest research from IDC.

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